Personalized marketing, also called one-to-one marketing, can be defined as companies offering special messages, campaign offers, and products for each consumer using data analysis and similar methods. The purpose of personalized marketing is to connect existing or potential customers to the brand by communicating separately, and as a result, to create brand loyalty.
Today, specific consumer profiles are created under the name of personalized marketing, and special marketing campaigns are carried out for these consumer groups. With the new technologies, products and services are presented according to each customer's interests, and these personalized marketing methods are applied successfully by many famous companies today.
Especially in the last few years, the consumption of video content has been increasing rapidly. According to statistics, internet users around the world watched a total of 1.1 billion hours of live video in 2020. As for why video content is so important, there are two main reasons for this. First, people prefer to watch video content rather than read pages of articles, so they spend less time. Secondly, with video content, you create visual communication with your audience, so your brand or service remains more in the minds of consumers. By adding subtitles in different languages to these video contents, you can reach your target audience more easily and quickly.
By taking into consideration the language and culture of each target audience, you should use the most appropriate and attractive language to promote your product. All the texts you prepare should be in accordance with the culture and sensitivity of the location where you will present the product. According to different target audiences, localizing and promoting the product correctly is one of the most important digital marketing strategies.
Optimization in Terms of Your Goal
Digital marketing websites can have many goals. When doing digital marketing, you can make optimization according to your goals. For example; While it is important to gain members for a website, the number of visitors can be important for another website. Considering the statistical values, you can optimize your website according to the target and achieve more efficient marketing results.
Just as your face-to-face communication with people who come to your store in real life determines whether or not they will visit you later, the same system is also acceptable in digital marketing. Always speak warmly and kindly. Remember that your customers are in a virtual environment, and you can be challenged. Do not ignore that your behavior will affect your company and your customer.
Just as everyone who comes to the store does not buy products, this is the case in the digital world. However, remember that all these visits will be either your advertisement or your sale in the long term. Maybe people who see your advertisement may not buy products, but they will learn about your brand. For this reason, use ads except for big campaigns.
Another important issue in digital marketing strategies is SEO compatible content created with the proper keywords. If the most popular words used in search engines about a given topic are mentioned enough in your text, it will be a good decision in terms of SEO optimization. To get frequent visitors to your website, you need to analyze the potential words customers use when searching.
One of the most effective digital marketing methods is the use of Google Adwords. Thanks to advertising tools, sellers and companies have the opportunity to create effective advertising campaigns and deliver them to users easily. In this way, companies that have succeeded in promoting their products to a much wider audience can increase their sales figures to higher dimensions. Digital marketing strategies applied when using advertising tools are also of great importance. For this reason, it is of great importance to act in a planned manner in line with the strategies created by experts.
In light of all this information, if you want to use digital marketing strategies effectively to showcase your products and increase your sales, you can benefit from the digital marketing translation services provided by us. You can easily achieve success by determining the right strategies for your company and e-commerce website. To discover our marketing translation services provided by our expert translators and an experienced group of marketing specialists, you can review our services on our website and contact us!